Media Psychology: Understanding the Media’s Subconscious Influence

Iowa State University

Media Psychology: Understanding the Media’s Subconscious Influence

Iowa State University

Audio Sample:

Is there a relationship between media use and attention problems? How do advertisements influence your subconscious? Can you become addicted to the internet and video games?

These are just some of the questions you’ll get no-nonsense, science-based answers to in this engaging course by world-renowned researcher Professor Douglas A. Gentile.

Prof. Gentile leads cutting-edge research on topics such as media violence, video game addiction, screen time and school performance, and the power of parents. An acclaimed lecturer, he distills his wealth of experience into 21 eye-opening lectures. As you progress through the

Audio Sample:

Is there a relationship between media use and attention problems? How do advertisements influence your subconscious? Can you become addicted to the internet and video games?

These are just some of the questions you’ll get no-nonsense, science-based answers to in this engaging course by world-renowned researcher Professor Douglas A. Gentile.

Prof. Gentile leads cutting-edge research on topics such as media violence, video game addiction, screen time and school performance, and the power of parents. An acclaimed lecturer, he distills his wealth of experience into 21 eye-opening lectures. As you progress through the series, you will gain the knowledge necessary to maximize the benefits and minimize the potential harms of various media on yourself and those you love.

You know how much mass media and video games are transforming the way we work, play, and learn. New technologies have revolutionized the world—in many instances, for the better. But as different technologies continue to permeate every corner of our lives, it’s important to be conscientious.

Now you can understand the science of media and its impact on our psychology. This series will make you a smarter consumer and a more active audience. And this course is a must-have for parents. As Prof. Gentile says, “It’s like knowing how a magic trick is performed.” You will leave the course understanding not just the “whats” of scientifically documented effects of the media, but also the “hows” and “whys” behind those effects.

 Learn about downloadable programs.

$179.95 $35.95

  • Why Should You Care about Children and the Media?
  • The Developing Brain and Media  
  • The Hidden Psychology of Advertising, Part I
  • The Hidden Psychology of Advertising, Part II
  • Children’s Thinking and Developmental Tasks
  • How Humans Learn
  • The Hidden Psychology of Advertising, Part III
  • The Power of Educational and Pro-Social Media
  • The Science of Media Violence
  • The Science of Relationally Aggressive and Sexual Media
  • Violent Video Games as Exemplary Teachers
  • “Just” a Game?
  • Do Violent Video Games Cause School Shootings?
  • Video Game and Internet Addiction
  • Multitasking and the Rise of ADHD
  • Five Dimensions of Video Game Effects
  • Cyber Bullying
  • How to Be a Good Skeptic
  • The Problem and Promise of Media Ratings
  • The Power of Parents
  • Fantasy Versus Reality
Dr. Douglas Gentile is an award-winning award-winning professor, psychology scientist, and Zen Buddhist monk in the Five Mountain Zen Order. With decades of scientific research and training in several styles of Buddhism under his belt, he has a dual expertise in Western psychological science and Eastern philosophy. Named as one of America’s best 300 professors by the Princeton Review, he is a fellow of the American Psychological Association and the Association for Psychological Science. Dr. Gentile has appeared on NPR’s Morning Edition and the BBC World Service, and his work has been featured on CNN, Good Morning America, The Today Show, The New York Times, The Washington Post, Los Angeles Times, and hundreds of other media outlets around the world. At Iowa State University, Dr. Gentile runs the Media Research Lab, where he studies the media’s impact on children and adults. His research in this field led to United States congressional hearings on violent video games. Holding a Ph.D. in child psychology from the Institute of Child Development at the University of Minnesota, Dr. Gentile is the author or editor of several books and over 100 peer-reviewed scientific studies. He has also trained at the multi-lineage Interdependence Project in New York City and has studied under renowned Buddhist teachers Ethan Nichtern and Most Ven. Wonji Dharma.

Praise for Douglas Gentile

“Dr. Gentile is an exceptional scholar, teacher, and mentor… His research is exceptional and has broad public policy implications.” – Ed Donnerstein, Dean Emeritus, University of Arizona  “Dr. Doug Gentile combines top-notch science with down-to-earth applications.” – David Walsh, psychologist, author, and speaker  “Professor Doug Gentile is one of the top scholars in the world on media and kids. He has researched this topic for decades, and his work is highly cited by other scholars. Professor Gentile’s research not only advances science on this topic; it also helps policymakers, pediatricians, and parents make more informed decisions.” ­– Brad J. Bushman, Professor of Communication and Psychology, Ohio State University “Prof. Gentile is among the leading scholars worldwide in the field of media effects on children and youth. His work on the effects of violent media and on the addictive potential of excessive media use has filled important gaps in our understanding of the potentially harmful effects of media use.­– Barbara Krahé, Professor of Psychology, University of Potsdam  “Dr. Douglas Gentile is truly a leader in the field of media and children. He is an excellent scholar and has given hundreds of parents real tools to help understand and manage their children’s media use.”  ­– Sarah M. Coyne, Associate Professor, Brigham Young University  “Professor Gentile is one of the handful of most knowledgeable experts in the country on children and media. He’s also, not coincidentally, one of the leading researchers. I’d take his word for effects of media on kids anytime.” – Vic Strasburger, M.D., Distinguished Professor of Pediatrics Emeritus, University of New Mexico School of Medicine

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