Media Psychology: Understanding the Media’s Subconscious Influence

Iowa State University
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Is there a relationship between media use and attention problems? How do advertisements influence your subconscious? Can you become addicted to the internet and video games?

These are just some of the questions you’ll get no-nonsense, science-based answers to in this engaging course by world-renowned researcher Professor Douglas A. Gentile.

Prof. Gentile leads cutting-edge research on topics such as media violence, video game addiction, screen time and school performance, and the power of parents. An acclaimed lecturer, he distills his wealth of experience into 21 eye-opening lectures. As you progress through the series, you will gain the knowledge necessary to maximize the benefits and minimize the potential harms of various media on yourself and those you love.

You know how much mass media and video games are transforming the way we work, play, and learn. New technologies have revolutionized the world—in many instances, for the better. But as different technologies continue to permeate every corner of our lives, it’s important to be conscientious.

Now you can understand the science of media and its impact on our psychology. This series will make you a smarter consumer and a more active audience. And this course is a must-have for parents. As Prof. Gentile says, “It’s like knowing how a magic trick is performed.” You will leave the course understanding not just the “whats” of scientifically documented effects of the media, but also the “hows” and “whys” behind those effects.

 Learn about downloadable programs.

$179.95 $35.95

  • Why Should You Care about Children and the Media?
  • The Developing Brain and Media  
  • The Hidden Psychology of Advertising, Part I
  • The Hidden Psychology of Advertising, Part II
  • Children’s Thinking and Developmental Tasks
  • How Humans Learn
  • The Hidden Psychology of Advertising, Part III
  • The Power of Educational and Pro-Social Media
  • The Science of Media Violence
  • The Science of Relationally Aggressive and Sexual Media
  • Violent Video Games as Exemplary Teachers
  • “Just” a Game?
  • Do Violent Video Games Cause School Shootings?
  • Video Game and Internet Addiction
  • Multitasking and the Rise of ADHD
  • Five Dimensions of Video Game Effects
  • Cyber Bullying
  • How to Be a Good Skeptic
  • The Problem and Promise of Media Ratings
  • The Power of Parents
  • Fantasy Versus Reality

Prof. Douglas A. Gentile, Ph.D., is an award-winning educator, research scientist, and author. Prof. Gentile runs the Media Research Lab at Iowa State University, where he conducts research on the media’s impact on children and adults. He was selected as one of the Best 300 Professors in the United States by the Princeton Review.

Prof. Gentile received his Ph.D. in Child Psychology from the Institute of Child Development at the University of Minnesota. As the Director of Research for the National Institute on Media and the Family, he researched the effects of media on children. The author of more than 100 peer-reviewed scientific studies, he edited the book Media Violence and Children and co-authored Violent Video Game Effects on Children and Adolescents: Theory, Research, and Public Policy.

Prof. Gentile’s research led to United States congressional hearings on violent video games, and he helped the American Psychiatric Association and the World Health Organization recognize Gaming Disorder as a medical concern. 

Praise for Professor Douglas A. Gentile

“Dr. Gentile is an exceptional scholar, teacher, and mentor. He is highly regarded by everyone as one of the leading individuals in the area of media violence effects and the development of aggression in the country. His research is exceptional and has broad public policy implications.”
– Ed Donnerstein, Ph.D. Dean Emeritus University of Arizona

“Dr. Doug Gentile combines top notch science with down-to-earth applications. His work is a solid and useful resource that professionals and anyone who cares about children can count on.”
–David Walsh, Ph.D. Psychologist, Author and Speaker

“Prof. Gentile is among the leading scholars worldwide in the field of media effects on children and youth and has led several international research projects. His work on the effects of violent media but also on the addictive potential of excessive media use has filled important gaps in our understanding of the potentially harmful effects of media use. At the same time, his work has highlighted the positive aspects of media as exemplary teachers. Beyond his impact on academic research, he has reached out to parents and policy makers as an advocate for a healthy place of modern media in the lives of children and youth today.
–Barbara Krahé, Professor of Psychology, University of Potsdam

"Professor Doug Gentile is one of the top scholars in the world on media and kids. He has researched this topic for decades, and his work is highly cited by other scholars. Professor Gentile’s research not only advances science on this topic; it also helps policymakers, pediatricians, and parents make more informed decisions.”
–Brad J. Bushman, Ph.D. Professor of Communication and Psychology, The Ohio State University

“Dr. Douglas Gentile is truly a leader in the field of media and children. He is an excellent scholar and has given hundreds of parents real tools to help understand and manage their child's media use.”
–Dr. Sarah M. Coyne, PhD, Associate Professor at Brigham Young University

“Professor Gentile is one of the handful of most knowledgeable experts in the country on children and media.  He's also, not coincidentally, one of the leading researchers. I'd take his word for effects of media on kids anytime.
–Vic Strasburger, M.D., Distinguished Professor of Pediatrics Emeritus, University of New Mexico School of Medicine


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